VC Moneyball: Why Funding Women and Underrepresented Entrepreneurs can Change the Game and Get Better Returns Artwork

The COMPOSURE Podcast

You’re a gifted, natural leader. You’ve accomplished great things, and, as a member of an underrepresented group, you’ve overcome incredible obstacles to get there. By all measures, you’ve built a successful career and you’re a rising star in your field. But there’s a catch (and a big one): Despite all your success, you still feel like an impostor. You may doubt your own abilities, be sensitive to rejection, be prone to perfectionism, or experience a host of other feelings that hold you back, preventing you from reaching your fullest potential.Kate Purmal and Lee Epting host The COMPOSURE Podcast. Kate and Lee co-authored the eponymous book, and now they’re bringing the core concepts of their work to the airwaves. Join us for exciting, groundbreaking, and — most of all — necessary conversations that will help you transition from manager to leader, deal with conflict, craft a leading vision, and much, much more.

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The COMPOSURE Podcast

VC Moneyball: Why Funding Women and Underrepresented Entrepreneurs can Change the Game and Get Better Returns

March 10, 2022 • Kate Purmal and Lee Epting • Season 1 • Episode 10

"We need to communicate the magnitude of the issue to communicate the magnitude of what we need to do."

In this episode, Kate Brodock, General Partner of W Fund and CEO of Switch, is blunt when she tells us what she really thinks: We have a problem.

VC funding for women-led teams is going down — not up. In this moment, with so much energy around DEI and bringing more representation to the workplace, how is this possible?

In this illuminating conversation, Kate Brodock and Kate Purmal get down to business, exploring the root of our capital allocation problem, and, more importantly, what women can do about it:

The quality and caliber of women and underrepresented founders - the pipeline - is not the issue. The issue is systemic, and it’s the VC system itself that needs to change to solve the problem.

This is precisely what Kate is doing - and she implores other women to become investors to make funding for this underutilized founder talent pool a reality.

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